Case Studies
Each case study walks through one published PLS-SEM model: theoretical background, hypotheses, path diagram, methodology, and reproducible key metrics. Clone the project with one click or download the dataset on its own.
European Customer Satisfaction Index
Customer Experience
Six reflective constructs (Image → Expectations → Quality → Value → Satisfaction → Loyalty), the canonical model from service marketing research.
- N
- 250
- LVs
- 6
- R²(SAT)
- 0.71
E-commerce acceptance with trust
Marketing / E-commerce
Performance expectancy, effort expectancy, social influence, and trust explain purchase intention and actual use. Includes demographics for multi-group analysis.
- N
- 400
- LVs
- 6
- MGA
- Age · Device
Employee engagement (Job Demands-Resources)
HR / Organizational Behavior
Job demands and job resources affect satisfaction and performance via engagement. A classic mediator model with five constructs.
- N
- 350
- LVs
- 5
- R²(JP)
- 0.40
Adoption of digital health apps
Healthcare / mHealth
PEOU, usefulness, health consciousness, and privacy risk drive attitude and behavioral intention. A negative privacy path makes for a great f² effect-size example.
- N
- 380
- LVs
- 6
- Effect
- PR → BI negative